Category Archives: E-business articles

My articles on e-business

“Platformy cyfrowe” – monografia do pobrania

Książka dostępna jest do pobrania w serwisie ResearchGate. Monografia zawiera 22 rozdziały przedstawiające platformy cyfrowe z różnorakich perspektyw. Zostały one pogrupowane w trzy części dotyczące modelu biznesu platform, ich zastosowań w różnych kontekstach rynkowych oraz relacji z użytkownikami. Rozdziały utrzymane są w konwencji research letters. Są to raczej zwięzłe teksty naukowe, charakteryzujące się krótszym przeglądem literaty i koncentracją na problemie badawczym. Autorami rozdziałów są pracownicy i doktoranci wielu polskich uczelni. Zważywszy na to, że autorzy badają platformy z perspektywy różnych dyscyplin i stosują różnorakie metodyki badawcze nie podejmowaliśmy próby uwspólnienia terminologii, czy tym bardziej narzucania jednego, dominującego sposobu postrzegania cyfrowych platform. Zdecydowaliśmy się raczej na pluralizm teorii, perspektyw czy też zaleceń praktycznych. W tym sensie niniejsza książka przypomina typową platformę raczej niż monografię pisaną przez wąski zespół badaczy.

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Platform canvas

An extension of the theses presented in this note can be found in the chapter: Doligalski, T. Platform canvas: Does the platform business model imply disruption and monopolisation?. In Disruptive Platforms (pp. 1-17). Routledge.

!!! The full content of the chapter is available at the publisher website. See also: typology of platforms and communities.

Among the business models of Internet companies, it is the platforms that attract the most attention from researchers. It is to them that a significant impact on the economy, society and everyday life is attributed. Although platforms have functioned in traditional economies, e.g. in the form of bazaars, their role has increased in the digital economy. This is due to the greater ease of aggregation of sellers and buyers, creators and consumers, or people with the same interests, identities or problems. Platform is defined here as a business model that matches independent agents and facilitates their interactions.
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Definition of a platform

An extension of the theses presented in this note can be found in the chapter: Doligalski, T. Platform canvas: Does the platform business model imply disruption and monopolisation?. In Disruptive Platforms (pp. 1-17). Routledge.

A platform is a business model that matches independent agents and facilitates their interactions. In this light, the customer is somehow obliged to interact with other subjects to use the platform’s potential. This definition differs from an IT approach, where a product platform is a set of parts, subsystems, interfaces, and manufacturing processes that are shared among a set of products (Meyer and Lehnerd 1997). Here, the customer can use the existing technology to create a product for themselves, without interacting with others. Continue reading

Public goods on the Internet?

In 2015, Polish Wikipedia removed a significant number of users from the possibility of page editing without logging in (to be exact: more than half a million IP addresses were blocked – source).

Meanwhile, the definition of public good says that:
– consumption is non-rival,
– it is not possible to exclude anyone from the consumption of a given public good. Continue reading

Business model and strategy

Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018.

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The notion of business model with reference to strategy and revenue model
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Internet Business Models in the Consumer Market – a Typological Approach (pdf)

Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018.

 

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This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also with respect to selected economic categories. Additionally, the paper discusses the notion of business models from systemic and typological perspectives and compares this term to the notion of strategy and revenue model.

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e-Business Models and Strategies

Below you will find my articles on e-Business Models and Strategies.

Internet Business Models in the Consumer Market – a Typological Approach

What are the internet business models? This is the research question I attempt to answer in this paper. As a result I present five internet business models and describe their characteristics with reference to economic notions. Both, HTML and PDF versions of the article are available.

T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018.

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Business Models of Internet Companies and Types of Goods Offered (pdf, 2018)


Abstract

The article presents the relations between the business models of internet companies operating in the B2C market and the types of goods they offer (i.e. private, club, common, and public goods). The analysis shows that internet companies provide all four types of goods distinguished in the theory of economics. Continue reading

Predicting New Car Registrations: Nowcasting with Google Search and Macroeconomic Data

Published as: E. Tomczyk, T. Doligalski, Predicting New Car Registrations: Nowcasting with Google Search and Macroeconomic Data, [in:] Sł. Partycki (ed.),  E-społeczeństwo w Europie Środkowej i Wschodniej. Teraźniejszość i perspektywy rozwoju (e-Society in Middle and Eastern Europe. Present and Development Perspectives), Wydawnictwo KUL, Lublin 2015, p. 228-236.

Download the paper as pdf from SSRN:  Predicting New Car Registrations: Nowcasting with Google Search and Macroeconomic Data

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Nowcasting New Car Registrations with Google Search Data and Car Manufacturers’ Website Traffic

Tymoteusz Doligalski, Emilia Tomczyk, Nowcasting New Car Registrations with Google Search Data and Car Manufacturers’ Website Traffic, paper accepted at the 6th EMAC Regional Conference, Vienna 2015.

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Value Creation in E-Business and Financial Performance: Researching Polish Online Companies with Amit and Zott’s Model.

 

Abstract:

The paper presents the outcomes of the survey of the managers of Polish internet companies with the aim of verifying to what extent the e-business value creation model developed by Amit and Zott could be used to explain different profitability levels among firms. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of operational return on sales ratio. It implied that out of four elements comprising Amit and Zott’s model only Complementarities were closely linked with improved financial performance. The two other elements – Customer Lock-in and Novelty – were not viable predictors while the forth component (Efficiency for Customer) was negatively related to the performance metric.
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Internet-Based Customer Portfolio Building

 

Paper accepted for 10th International Conference Marketing Trends (Paris, January 20th-20nd 2011).

Download the full pdf version of Internet-Based Customer Portfolio Building.


Abstract

This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating, communicating and delivering values, as well as generating values for a company.
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Strategies of Value Proposition on the Internet

JEL Classifications: M31 ; and / or UDC: 389
Key words:  Value Proposition, Values for Customer, Internet, E-commerce, Online, Marketing, Customer, Strategy, Value Offerings, Value co-creation, Mass Customization, Freemium.
Abstract:  Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

PIEB

Abstract: Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.
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